Yoon Duk Kim

Doctoral Student in Marketing at the Wharton School

Research Interests

Explainable AI Models for Marketing

Published in

Journal of Marketing Research

Journal of Consumer Research

Education

PhD Marketing

- The Wharton School (2018 - Present)

M.S. Computer and Information Technology

- University of Pennsylvania (2018)

B.A. Business Administration

- Yonsei University, Seoul, Korea (2016)

research

With Ryan Dew (2021), "Touchstreams: Learning Preferences from Feed Navigation," Work in progress.

Melumad, Shiri, Robert J. Meyer and Yoon Duk Kim (2021), "The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News," Journal of Marketing Research, Volume 58, Issue 6, December 2021, Pages 1058–1078.

Berger, Jonah, Yoon Duk Kim and Robert J. Meyer (2021), "What Makes Content Engaging? How Emotional Dynamics Shape Success," Journal of Consumer Research, Volume 48, Issue 2, August 2021, Pages 235–250.

programming

NLP Sandbox (2021)
An educational application for visualizing various lexicon and rule-based sentiment analysis methods in real time.
Tech: React, Gatsby, D3, and compromise.
Go to website

Travel Itinerary Recommendation System (2020)
Algorithm for Korean mobile application 'Yoda Trip' with 100k+ installs on Android and iOS, developed at Storicity Inc.
Tech: Integer programming, Bayesian modeling
Go to website

TA Timer (2016)
A simple, clean web timer for proctors to display during exams.
Tech: Vanilla javascript, html, and css.
Go to website

Graduate Coursework

Marketing

Measurement and Data Analysis

Empirical Models

Economic / OR Models

Research Methods

Judgment and Decision Making

Information Processing

Computer Science

Analysis of Algorithms

Machine Learning

Deep Learning

Computational Linguistics

Cryptography

Database & Info Systems

Economics

Microeconomic Theory

Game Theory

Econometrics

Communication

Content Analysis

Social Media and Politics